Directs all aspects of the Admission and Financial Services including the welcome center, recruiting, admissions, transitions, general financial aid, registration, and student payments, financial reconciliation of student accounts and other related activities with a strong commitment to student customer satisfaction, quality, and accuracy. Areas of responsibility include admissions, registration, cashiering financial transactions related to student fees and student records processing, financial reconciliation of student accounts and other related transactions, recruiting, transitions, student retention and success.