Ensure development and effective implementation of brand objectives and strategies, including managed markets and launch readiness Oversee development of tactical plans (sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.) to ensure attainment of annual goals. Chair/lead cross-functional teams involving Marketing, Sales, Managed, Markets, DRA, Legal, Medical, PR, actively soliciting team expertise and input in the development and execution of brand strategies.