The VPMC will lead all aspects of marketing and communications, including digital and OOH advertising, brand messaging and stewardship, creative services, crisis communications, email marketing, public relations, recruitment search, search engine/answer engine optimization, social media and website design and content management. GMercyU's Mercy in Motion comprehensive fundraising campaign, which exceeded its initial goal of $25 million nearly by more than $10 million, focused on further enhancing the University's nationally recognized leadership in healthcare education, investing in student success through additional scholarship funding, and sustaining the University's Mercy mission.