Areas of focus include: • Developing and implementing a comprehensive integrated marketing and communications strategy aligned with the universitys strategic plan • Establishing appropriate assessment measures and performance indicators to evaluate marketing effectiveness • Providing oversight of institutional brand positioning and messaging to ensure alignment with the universitys mission and values • Serving as a strategic advisor to the Vice President for University Advancement on marketing-related matters • Leading marketing strategies that support enrollment, philanthropy, and increased awareness of UNCs brand • Partnering with Admissions and enrollment leadership to design coordinated audience-focused recruitment campaigns • Utilizing market research, demographic analysis, and institutional data to inform strategy and resource allocation • Supporting communication efforts that reinforce student success and retention priorities. • 10 years of progressively responsible experience in strategic marketing leadership, preferably in higher education or a similarly complex organization • Demonstrated experience leading brand strategy and enrollment marketing initiatives • Expertise in digital marketing, paid media strategy, and marketing analytics • Experience managing marketing budgets and optimizing marketing performance • Strong understanding of brand positioning and competitive differentiation • Demonstrated understanding of the advancement model, including development, alumni engagement, and campaign strategy, and the ability to align brand positioning and marketing initiatives to support philanthropic growth and long-term institutional sustainability.