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Responsible for developing and executing marketing strategies, managing social media accounts, creating multimedia content, and analyzing campaign performance to drive brand awareness and engagement as well as contributes to the marketing team's strategy to increase lead generation. The Multimedia Specialist will be responsible for creating, designing, and producing various multimedia content to support internal and external marketing efforts.

Kendall Hunt Publishing Higher Education department is looking for an enthusiastic Marketing Media Specialistto join our marketing department and provide creative ideas and assistance to help achieve our goals. The Multimedia Specialist will be responsible for creating, designing, and producing various multimedia content to support internal and external marketing efforts. Provides a creative mindset with design, video production, and other digital media. Responsible for developing and executing marketing strategies, managing social media accounts, creating multimedia content, and analyzing campaign performance to drive brand awareness and engagement as well as contributes to the marketing team's strategy to increase lead generation.Who Is Kendall Hunt Publishing?Throughout its history, Kendall Hunt Publishing has grown with an emphasis on its employees, fearlessness in innovation, and a strong grip on its values. Today Kendall Hunt continues to expand by growing its number of educational products, creating new companies, and extending its services across the country and beyond. Through diversity and willingness to adapt to the ever-changing publishing industry, Kendall Hunt is a company dedicated to growing with the public to best serve the people of the community.When you work at Kendall Hunt you immediately notice the collaboration, friendliness, and a sense of purpose amongst our employees. Our customers, students, authors, and other outside contacts are always our top priority. We are constantly uncovering new sales channels for current product lines or finding new products to sell to current customers. Join our team of evolving employees to help us maintain our competitive edge in the industries we serve. <a href="http://www.kendallhunt.com" rel="nofollow">www.kendallhunt.com</a>In a Typical Work Week as a Marketing Media Specialist, You Will...<ul><li>Collaborate with the Higher Ed marketing team to concept, design, and execute creative campaigns across multiple disciplines </li><li>Develop and produce engaging, platform-specific content for social media (including graphics, captions, and short-form video) </li><li>Own the visual identity and consistency of social media channels, ensuring brand alignment across all content </li><li>Plan, create, and edit short-form video content (Reels, TikToks, Shorts) to support campaign goals and increase engagement </li><li>Design a wide range of marketing materials, including sales collateral, catalogs, advertisements, email graphics, and digital assets </li><li>Partner with internal stakeholders to translate marketing strategies into compelling visual storytelling </li><li>Manage and maintain a social media content calendar, including scheduling and publishing posts </li><li>Monitor social media performance metrics and optimize content based on engagement and analytics insights </li><li>Support trade shows and events by designing and producing signage, booth graphics, and promotional materials </li><li>Coordinate with the marketing team and event manager to ensure cohesive visual presence at conferences and events </li><li>Stay current on design trends, social media best practices, and emerging platforms to keep content fresh and competitive </li><li>Track competitor activity and industry trends to inform creative direction and content strategy </li><li>Maintain organized files and asset libraries for efficient reuse and collaboration</li><li>Perform additional marketing and creative duties as assigned to support team priorities and evolving business needs</li></ul>Characteristics of Who Kendall Hunt Looks for in a Marketing Media Specialist, You are...<ul><li>Someonewho has an intermediate understanding of design and print collateral</li><li>Someone who is proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly</li><li>Should have proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software. Familiarity with both PC and Macintosh environments as well as knowledge with Canva, and Adobe Creative Suite</li><li>Someone who can identify new opportunities for growth and engagement</li><li>Assists with budget preparation and adheres to annual budget</li><li>Someone who has strong communication skills, both written and verbal, are a must </li><li>Someone who has a Positive and have a "can do" attitude towards their work, and their outlook on life</li><li>Available to work out of our Dubuque, Iowa home office - this is not a remote position</li></ul>Why Us? We Understand It's More Than Just a Job!Choosing a career path can be one of the most important decision in one's life. Work is part of a person's identity. People need compelling reasons to remain at a job and a company day after day, year after year. As you consider a career change, we understand the benefits an employer offers are just as appealing as the job itself.Our companies offers: <ul><li>Job Stability. Kendall Hunt and their family of companies have been around for more than 75 years</li><li>Career Growth. Gain some great experience to promote to higher roles - many of our leadership and upper management staff worked their way up in our family of companies</li><li>Affordable medical, dental, and vision insurance with company paid life insurance, short-term and long-term disability</li><li>Generous company match on 401(k) plan, as well as profit sharing</li><li>15 days PTO at hire, plus paid holidays</li><li>Scholarship and tuition reimbursement</li></ul>An Equal Opportunity Employer

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Marketing Media Specialist Kendall Hunt Publishing

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