UNKNOWN

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Experience in B2B, SaaS, EdTech, or complex buying environments preferredFamiliarity with content performance analytics and marketing automation platforms preferredExperience supporting demand generation or product marketing initiatives preferredExperience using Adobe or Canva for basic designAbility to direct video editing and do simple video editing tasksCengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Distribution, Performance & OptimizationLook for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute contentPartner with Digital Marketing and SEO teams to optimize content for discovery and performance.

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.We believe in the power and joy of learningOur culture values inclusion, engagement, and discoveryOur business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day.What you'll do here:Content Strategy & PlanningPartner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go‑to‑market priorities.Develop and maintain a comprehensive content calendar across owned and partner channelsDefine content themes that support business goals.Translate audience insights and market trends into compelling, differentiated content ideas.Align content plans with product launches, campaigns, and seasonal initiatives.Content Creation & ManagementCreate and oversee high‑quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content.Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact.Edit and elevate content to meet quality, voice, and storytelling standards.Demand & Lifecycle Content EnablementCollaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts.Develop content mapped to buyer journeys, personas, and stages of the funnel.Support account‑based marketing, lifecycle campaigns, and customer engagement programs.Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.Distribution, Performance & OptimizationLook for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute contentPartner with Digital Marketing and SEO teams to optimize content for discovery and performance.Use data and insights to evaluate content effectiveness and continuously improve results.Track and report on key content metrics such as engagement, conversion, and influence on pipeline.Test new formats, channels, and storytelling approaches to increase impact.Cross‑Functional Collaboration & LeadershipServe as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.Lead content distribution workflowsProvide guidance and feedback to other marketers or contributors.Ensure alignment between content, brand voice, and messaging across the organization.Champion content as a strategic growth lever across marketing and the business.Skills you will need here:Bachelor's degree required, degree in marketing, communications, journalism, or related field preferred.Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.Ability to develop and execute content strategies that drive measurable results.Sophisticated writing and editing skills and the ability to adapt tone across formats and audiencesStrong understanding of digital content, SEO fundamentals, and content distribution.Experience partnering cross‑functionally in fast‑paced, matrixed environments.Experience in B2B, SaaS, EdTech, or complex buying environments preferredFamiliarity with content performance analytics and marketing automation platforms preferredExperience supporting demand generation or product marketing initiatives preferredExperience using Adobe or Canva for basic designAbility to direct video editing and do simple video editing tasksCengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com .About CengageCengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.CompensationAt Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.10% Annual: Individual Target$77,100.00 - $100,200.00 USDCengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we've built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.#J-18808-Ljbffr

Cengage Group

Sr Content Marketing Manager (Remote)

Adobe Product Family

Artificial Intelligence (AI)

Audience Development

Blog

Brand Messaging

Brand Strategy

Business Skills

Business Support

Business-to-Business (B2B)

Campaigns

Compensation and Benefits

Content Delivery/Distribution

Content Development

Content Management

Continuous Improvement

Custom Media

Demand Generation

Ecosystems

Editing

Editorials

English Language

Higher Education

Incentive Programs

Journalism

Language Teaching

Leadership

Market Research

Market Trend Analysis

Marketing

Marketing Automation Software

Marketing Campaign

Marketing Communications

Metrics

Online Marketing

Performance Analysis

Power Amplifier

Product Marketing

Product Programs

Product/Service Launch

Provincial Laws and Regulations

Purchasing/Procurement

Quality Management

Sales

Search Engine Optimization (SEO)

Software as a Service (SaaS)

Storytelling

Video Editing

White Papers

Writing Skills

eBooks

IRecruitee

ADAPTED_NOW

Reporting to the Director, Solution & Customer Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for a new AI solution that enable IT teams at some of the world’s largest organizations to modernize their infrastructure. + Understand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and customer programing.

YEAR

It's fun to work in a company where people truly BELIEVE in what they're doing! Job Description Summary: We’re looking for a Senior Solution & Customer Marketing Manager to drive transformational growth within Rocket Software’s Agentic AI platform. Reporting to the Director, Solution & Customer Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for a new AI solution that enable IT teams at some of the world’s largest organizations to modernize their infrastructure. You will also enable peers in marketing to build campaigns and our direct and partner sellers to adopt and execute go-to-market strategies that build pipeline, identify pilot customers, and drive revenue. ESSENTIAL DUTIES & RESPONSIBILITIES + Build Launch-Centric GTM Strategies to Accelerate Market Entry: Assess market dynamics, pinpoint high-potential segments, and align the organization around a differentiated GTM approach that drives awareness, pipeline, and early customer adoption. + Sharpen Insights to Attract & Engage Audiences: Lead the development and ongoing improvement of audience and persona frameworks and buyer journey maps to inform content strategy, demand and conversion programs. + Understand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and customer programing. + Develop Strategic Messaging and Content: Craft strategic messaging, driven by competitive positioning and AI knowledge, that articulates unique value to and resonates with target audiences and that displays our unique perspective on the market and ideal solution. + Evolve High Impact Product Launch Strategy: Improve the market and customer impact of product launches and integrations with defined accountability and outcomes. + Equip the Business: Work in strategic partnership across the business to enable cross functional teams on market, plays, offers and other topics as fit. REQUIRED QUALIFICATIONS + 5-7 years of experience in a B2B software product and/or solution marketing role (experience with customer marketing and content marketing is a bonus) + Experience with Artificial Intelligence (AI) messaging and product launches + Proven track record of developing compelling AI messaging and unique value propositions that resonate with technical and business audiences + Experience leading sales enablement strategies that equip sellers to identify opportunities and build pipeline through successful customer engagements + Experience and comfort with giving presentations to executive-level audiences for high-visibility products, including Business line leaders + Experience managing multiple cross-functional priorities, in a remote setting, while maintaining clear communication + Proven track record of strategizing and leading multiple high-impact B2B software solution launches, leveraging diverse channels and routes to market + Proven track record conducting market and buyer analysis to build compelling personas that help direct marketing and sales efforts towards successful outcomes + Experience leading sales enablement strategies that equip sellers to identify opportunities and build pipeline through successful customer engagements + Experience engaging with analysts and leveraging analyst research and feedback to shape and drive messaging and GTM strategies + Experience and comfort with giving presentations to executive-level audiences, including Business line leaders + Proven expertise in advanced data analysis across surveys, sales, and marketing metrics to validate hypotheses and enhance go-to-market strategies + Must be willing to travel approximately 20%   #LI-Remote Annual salary range for this position is between $97,500.00 - $131,625.00 gross before taxes. . What Rocket Software can offer you in USA: Unlimited Vacation Time as well as paid holidays and sick time Health and Wellness coverage options for Rocketeers and dependents Life and disability coverage Fidelity 401(k) and Roth Retirement Savings with matching contributions Monthly student debt benefit program Tuition Reimbursement and Certificate Reimbursement Program opportunities Leadership and skills training opportunities EOE M/F/Vet/Disability. Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status. Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis. As part of our commitment to a safe and trustworthy workplace, we include background and reference checks in our hiring process. _It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability._ _If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!_ Companies around the world trust Rocket to solve their most complex business challenges by powering their critical infrastructure, business processes, and data. We help extend the value of these assets, enabling our customers to embrace the potential of cloud and mobile computing, advanced analytics, and the innovations of tomorrow. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands rely on every day. At Rocket, software is about more than just code—it’s about people. We are passionate problem-solvers, working to make a difference for others. Our foundation is built on empathy, humanity, trust, and love, and we strive to embody these core values in everything we do. Whether we’re serving our customers, partners, or fellow Rocketeers, we are committed to treating everyone with the respect and care they deserve. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts, and has 20 offices worldwide, bringing people and technology together to build a better future.

Student Marketing Jobs in Honolulu, HI

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Student Marketing Jobs in Honolulu, HI

Sr Content Marketing Manager (Remote) Cengage Group

Senior Solution & Customer Marketing Manager Rocket Software

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