Expert knowledge of native platform tools (TikTok, IG Reels), capcut/short-form video editing apps, Canva, Adobe Creative Cloud, social scheduling/analytics tools (i.e., Sprout Social, Hootsuite, or similar), and basic experience with Content Management Systems (CMS) for web updates (i.e., WordPress, Cascade, or similar). The Digital Content and Social Media Creator serves as a digital storyteller and brand ambassador for the College, responsible for increasing Le Moyne’s visibility, fostering institutional pride, and engaging a diverse community of prospective and current students, alumni, faculty, staff, and friends.