Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents. In addition to the conference center, and as suggested by the project consultant, the Memorial Booth Stadium will potentially include a mix of arts and entertainment, dining, retail, office space, lodging, and other uses that support economic development and the university's academic mission.