Experience measuring and optimizing digital marketing performance using analytics platforms (e.g., Adobe Analytics, Google Analytics), including attribution, conversion tracking, funnel analysis, campaign measurement, test-and-learn methodologies, and key performance metrics such as CTR, CPC, CPA, conversion rate, ROAS, acquisition, and retention. Experience with business intelligence, customer data, digital analytics, and marketing technology platforms (e.g., Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Power BI, Tableau, Databricks, and CDPs) is preferred.