Collaborate with Publicis, our media agency, successfully plan and execute 2‑3 full‑funnel brand campaigns per year to drive brand awareness, consideration and conversion across multiple channels (paid social, OLV, programmatic and more)Execute always on lower funnel paid search and lower funnel social media campaigns with Publicis in close partnership with the ecommerce team to support DTC website including promotions and key moments to drive salesPartner with affiliate team to drive sales on DTC with key publishers during big bet moments by strategically increasing commissions and investing in flat fee placementsManagement of retailer media partnerships with key retailers, Sephora and Ulta to plan and execute lower funnel on‑site campaigns including sponsored product ads and banners on site with the goal of driving salesExecuting with excellence, honing in on weekly performance and making optimizations that improve media performance to deliver on our business goalsManage campaign inputs, including creative assets, and promotional details ensuring agencies/partners have accurate and timely information to executeReview agency reports and help summarize performance insights, key learnings, and opportunities for improvement. Stay current on industry trends and platform updates to help inform testing and innovation opportunitiesMonitor competitive ads and trends and help to capture examplesWhat you will learn in the first 6 monthsBuild working relationships with the media agency, retailer media partners, affiliate team and key cross‑functional partnersLearn performance media campaign setup to support key DTC moments throughout the yearSpend time learning reporting dashboards, GA4, and retailer co‑op toolsHelp to support the launch of our biggest innovation of the year with full‑funnel media plansWhat you will achieve in 12 monthsHandle range of projects independently, demonstrating ability to prioritize and hit deadlinesOwn and independently manage campaign set up for paid search, lower funnel paid social, and retailer co‑op campaigns from start to finishServe as a liaison between cross‑functional teamsAssist in the 2027 annual strategy planning for media across brand, performance, and retailer co‑opPhysical RequirementsMust be able to remain in a stationary position on average of 7.5 hours per day.