Advance AI-Enabled Brand and Creative Capabilities: Lead the responsible integration of AI into the Brand & Creative operating model by identifying appropriate use cases, redesigning workflows, evaluating tools, establishing guardrails, and building team capability across research, synthesis, briefs, ideation, versioning, transcreation, quality review, reporting, automation, and self-service enablement, while maintaining human accountability for accuracy, brand integrity, audience relevance, accessibility, and compliance. Facilitate Cross-Functional Leadership: Act as a senior Brand & Creative partner across Marketing, Product, Compliance, Legal, Sales, Digital, Communications, Technology, Finance, and external partners, clarifying roles, surfacing dependencies, and translating approved business, product, regulatory, legal, and technical inputs into actionable creative direction.