Together, the team drives end-to-end sponsorship delivery - from first pitch through post-campaign measurement - partnering cross-functionally with Marketing, Sales, Creative, Retail, XCM, Finance, and third-party partners to create a consistent, compelling, and differentiated brand experience across paid, owned, and earned channels. This is a combined business development and brand partnerships function: one side owns the "what we do" (defining the program, securing package elements, and building the network of brand sponsors and internal stakeholders), while the other owns the "how we do it" (translating strategy into execution, scaling creative operations, and delivering campaigns that meet or exceed partner expectations).