Maintains credibility when communicating adverse news, follows through on promises and concerns, provides service recovery to dissatisfied customers, cares about people as individuals and demonstrates empathy and concern while assuring that the organizational goals are met, accomplishes objectives through persuasion, celebrates successes and accomplishments, and communicates a shared vision for the organization. Provides leadership in the professional practice setting and the profession and acts as an advocate for the protection and rights of individuals, families, communities, populations, healthcare providers, nurses, and other professions and institutions and organizations, especially related to health and safety.