Maintain competitive franchisee, consumer, and developer value propositions, focusing on brand segmentation, guest satisfaction, unit growth, central reservation system contribution, RevPAR performance, total cost of ownership, and net operating income. North Bethesda, MD — Located at Pike & Rose , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.