This role oversees the marketing technology ecosystem from a marketing operations perspective, including marketing automation, CRM usage, campaign operations, reporting, analytics, and digital marketing tools to ensure platforms, workflows, and governance practices are adopted, scalable, and aligned to business objectives. Provide marketing project oversight for new product introduction (NPI) launches, campaigns, and marketing programs, including operational planning, timelines, workflows, milestones, asset readiness, stakeholder communication, launch execution and post-launch performance tracking.