As the department's founding leader, and working closely with the Head of Market, this person will hire and develop a team of wholesale account representatives and events support staff, create the processes, systems, and performance measures the team runs on, and own the wholesale revenue plan and the events and trade marketing budget. Implement and manage the department's sales platforms, such as wholesale ordering, CRM, and sales reporting tools, and create its operating procedures and performance measures, including wholesale revenue, on-time collections, active and repeat accounts, sell-through, and event and trade marketing results.