Contributes to strategic development by: gathering information for colleagues to leverage to develop strategy to meet annual sales targets, goals, and initiatives; organizing data for sales status reports including sales activity, follow-up, closings, and target achievement; demonstrating commonly used, essential processes for applying research and information on the health care marketplace to help others articulate internal sales strategies and drive external sales; working within team to support data collection on competitor, customer, and industry trends related to sales strategy; following detailed instructions for using sales performance data to maximize performance and develop territory insights and sales strategies to accomplish sales plans; and following detailed instructions on optimal offering conditions and/or market segmentation (e.g., benefits, pricing) to help drive internal negotiations and sales strategy. Advocates for process improvement by following detailed instructions to support others in identifying and implementing initiatives for overcoming obstacles to sales progress and ensuring objectives are met, identifying new and improving existing process-related initiatives, resolving risks to compliance, and tracking and articulating performance trends and updates, with moderate guidance.