They ensure customer success by delivering clinical and operational economic value aligned with key customer priorities, coordinating resources across Bayer's cross-functional teams, and embedding the Radiology Customer Engagement Plan (CEP) under the Dynamic Shared Ownership (DSO) model. The role involves developing deep relationships with radiology stakeholders, imaging managers, procurement leaders, and IT and biomed teams, while effectively navigating health system decision-making processes and engaging the broader Radiology ecosystem (including suites, OEMs, service hubs, radiologists, and system integrators).