Responsibilities** **Planning** - Define and evolve the last-mile go-to-market (GTM) framework across products, including structuring and prioritizing GTM programs to drive scalable, customer-relevant execution - Translate product and campaign priorities into customer-relevant execution plans for the Americas, aligning stakeholders on timelines, deliverables, and dependencies - Drive readiness and continuously improve GTM processes and playbooks, incorporating performance and customer insights to enhance execution effectiveness **Execution** - Drive last-mile execution of product launches, campaigns, and GTM programs across Digital Stores in the Americas, ensuring quality and alignment to plan - Execute regional GTM programs end-to-end, coordinating across internal stakeholders and external partners to deliver customer-relevant outcomes - Test, iterate, and scale new locally relevant customer ideas and pilots, identifying high-impact opportunities and operationalizing successful programs **Measure & Monitor** - Track and analyze performance across launches and GTM programs, identifying key drivers and opportunities to optimize customer outcomes - Synthesize and communicate performance and customer insights to inform prioritization, program refinement, and future planning - Evaluate effectiveness of GTM programs and pilots, leveraging data and customer feedback to improve execution and inform scale decisions Embody our? **Additional or preferred qualifications** + Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 5+ years experience in retail, ecommerce, data science, research, marketing or business-related roles + OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 6+ years experience in retail, ecommerce, data science, research, marketing or business-related roles + OR 7+ years experience in retail, ecommerce, data science, research, marketing or business-related roles + OR equivalent experience.