Proactively identify and capture local marketing opportunities in the field, working with technicians, managers, sales and leadership to turn real customer experiences, lawn conditions, team expertise, reviews and community activity into photos, short-form video, Reels, FAQs, educational content and customer stories. You’ll listen for client questions and concerns, seasonal lawn and pest conditions, services clients are asking about, sales objections, retention and billing trends, field observations, reviews, and emerging needs—and turn that intelligence into timely, relevant local messaging, education, campaigns, and content.