Strategic Planning: Develop and execute enterprise event strategy across trade shows, sponsored conferences, hosted events, webinars, internal programs, and hospitality experiences aligned to growth objectives, leveraging market insights, audience segmentation, and predictive modeling to maximize brand impact, lead generation, and competitive positioning across national and industry-specific platforms while ensuring alignment with evolving business priorities. Portfolio Optimization: Manage a prioritized portfolio of external and internal events using performance forecasting and data-driven insights, continuously refining investment allocation, event mix, and engagement models to optimize ROI, scale high-impact programs, and eliminate low-performing activities while aligning with marketing, sales, and executive leadership goals.