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This leader will develop the company’s trade marketing strategy, manage trade investment programs, and partner closely with Sales leadership customers, and distributor partners to accelerate growth across priority brands and channels. · Develop and manage trade investment strategy, including allocation of spend across customers, channels, and brands to maximize ROI. · Partner with Finance and Sales to ensure trade investments align with commercial priorities and deliver measurable return.

Job SummaryThe Head of Trade Marketing is responsible for translating brand strategy into commercial programs that drive distribution, visibility, velocity and depletions across key retail and on-premise channels. This role sits at the intersection of Marketing and Sales, ensuring that brand initiatives are effectively activated in market through compelling trade programs, customer marketing initiatives, and retail execution strategies. Reporting to the VP of Marketing, the Director of Trade Marketing will serve as a key strategic leader within the organization. This leader will develop the company’s trade marketing strategy, manage trade investment programs, and partner closely with Sales leadership customers, and distributor partners to accelerate growth across priority brands and channels. This role serves as a key commercial growth driver for the organization, owning the development of trade strategies and programming that drive depletion growth, velocity, and share gains across priority brands and channels. Key focus areas will include: Trade Strategy & Commercial Planning· Develop and lead the company’s trade marketing strategy across key channels including national accounts, regional chains, independent retail, on-premise, and e-commerce.· Translate brand strategies into annual and multi-year commercial programs that drive distribution, displays, features, menu placements, and retail visibility.· Identify opportunities to increase velocity within existing distribution, developing targeted programming, and merchandising initiatives that improve rate of sale per point of distribution.Portfolio Strategy & Channel Architecture· Partner with Brand Marketing, Sales, and Innovation to shape portfolio strategy by channel, ensuring the right brands, price tiers, formats, and SKUs are prioritized to maximize distribution and velocity.· Define the role of brands within the portfolio across channels and translate these priorities into clear selling stories for distributor and customer engagement.· Partner with Sales and Marketing to ensure portfolio prioritization aligns with commercial opportunity, and channel strategy.Customer, Shopper & Distributor Marketing· Develop customer-specific marketing programs and activation playbooks tailored to key national and regional accounts.· Partner with Sales leadership to create compelling insight driven selling tools, presentations, and activation plans that translate portfolio strategy into value for distributors and customers.· Ensure distributor sales teams are equipped with the materials, messaging, and activation programs necessary to drive field execution portfolio growth.Trade Investment & Program Management· Develop and manage trade investment strategy, including allocation of spend across customers, channels, and brands to maximize ROI.· Partner with Finance and Sales to ensure trade investments align with commercial priorities and deliver measurable return. Establish frameworks to evaluate the effectiveness and ROI of trade programs and customer initiatives.Activation Tools· Lead development of point-of-sale materials, merchandising programs, and retail activation tools (coupons, etc) that support brand priorities.· Support development of on-premise activation strategies including menu placements, by-the-glass programs, and experiential initiatives.· Ensure programs are scalable across markets while allowing flexibility for local execution.Digital Shelf & E-Commerce Execution· Own the company’s digital shelf strategy across retailer e-commerce platforms and distributor portals.· Ensure product pages, imagery, descriptions, and brand content are optimized to drive search visibility and conversion.· Partner with Brand, Digital, and Sales teams to maintain consistent, high-quality product content across online retail environments.Insights & Performance Tracking· Utilize market data (Circana, Nielsen, depletion data, distributor insights) to inform trade strategy and program development.· Track and evaluate trade program performance to continuously improve effectiveness and commercial impact.· Provide insights into market trends, customer dynamics, and competitive activity to inform sales and marketing strategies.· Analyze distribution vs. velocity performance across key brands and customers, identifying gaps and opportunities to drive increased velocity and depletion growth within existing placements.Events & Industry Engagement· Lead the planning and execution of key internal and external events that support distributor engagement, customer relationships, and portfolio storytelling.· Key events include: Monthly Sales & Marketing Meetings, Global Sales Meeting, WSWA, & Regional and national trade showsEducation/Background· 10+ years of experience in trade marketing, shopper marketing, or commercial marketing within CPG, beverage alcohol, or related industries· BA in Business Administration, Sales, Marketing or equivalent experience, MBA preferred Experiences.· Deep understanding of the three-tier distribution system and beverage alcohol marketplace.· Strong experience working with distributor partners and national accounts.· Demonstrated ability to translate brand strategy into commercial programs that drive results.· Strong analytical skills with experience using market data platforms (Circana, Nielsen, etc.).· Proven leadership experience managing cross-functional teams. About Us:WX Brands is one of the fastest growing wine companies in the US and is on its way to being a top 5 global wine company.Our winning portfolio includes a premium range of exciting, consumer-driven wine brands.· Bread & Butter: A phenomenon & top global brand that keeps winning by bringing in the younger Millennials and Gen-Z consumers like no other brand.o #1 top Super Premium brand with younger generations with the #1 Pinot Noiro 7X consecutive Impact Magazine Hot Brand Winner and 2nd time Blue Chip Winner, showing 11-years of consecutive & substantial growtho #1 US Brand in Canada and #4 overallo #1 Premium brand in the UK, and #1 Pinot Noir in Norway & Sweden· Trapiche: Trapiche is an iconic Argentina leader and proudly celebrates 140 years of storied, award-winning winemaking.· Baileyana Winery with the celebrated sustainable True Myth and Tangent brands: True Myth speaks to the female consumer via Cabernet, Chardonnay and Pinot Noir from the Central Coast. Tangent is the first American white wine brand dedicated solely to aromatic, refreshing wines.· New-to-World: WX Brands is committed to responding to consumer sentiment and changing taste profiles. We incubate, test and scale New-to-World brands every year. Our success is proven.With offices located around the world, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.In 2021, 2022, 2023, 2024 & 2025 WX Brands was named by North Bay Business Journal as one of the best places to work.Perks:WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!You can find out more by visiting our website: www.wxbrands.com

Director of Trade Marketing

OTHER

FEED

Hands-on experience in sports trading, sports betting, exchange-style environments, market-making, quantitative trading, or other closely related domains where fast price formation and disciplined execution matter. You will help manage and improve real-time pricing across a range of sports and market types, with a particular focus on market aware price discovery, risk management and the identification of actionable trading signals from market activity.

<h5>Company Overview</h5>Swish Analytics is a sports analytics, betting, and fantasy startup building the next generation of predictive sports data products. We believe that oddsmaking is a challenge rooted in engineering, mathematics, and sports expertise, not intuition. We are looking for team-oriented individuals with an authentic passion for accurate, predictive, real-time data who can execute in a fast-paced, creative, and continually evolving environment without sacrificing technical excellence.Our challenges are unique, so we hope you are comfortable in uncharted territory and passionate about building high-performance pricing and trading systems.<h5>Job Description</h5>Swish is looking for a highly analytical Sports Trading Analyst to help strengthen and scale our sports pricing and trading operation.In this role, you will work at the intersection of sports intelligence, quantitative modelling, pricing strategy, and live market behaviour. You will help manage and improve real-time pricing across a range of sports and market types, with a particular focus on market aware price discovery, risk management and the identification of actionable trading signals from market activity.This role is suited to someone with strong quantitative reasoning, excellent decision-making under pressure, and a deep interest in how markets are formed, odds move, and how to engineer accurate pricing in the competitive sports betting environment.You will work in a geographically dispersed team alongside experienced traders, quants, data scientists, and engineers, with colleagues based across Europe and the US.<h5>Duties</h5><ul><li>Monitor live sports markets and market activity in real time across a range of sports and market types</li><li>Support the calibration and refinement of prices using market signals, statistical models, competitor benchmarking, and event-driven information</li><li>Help improve pricing quality through the analysis of market behaviour, price sensitivity, liquidity patterns, and reaction speed to new information</li><li>Contribute to the development, testing, and refinement of quantitative models by applying your understanding of live market dynamics and pricing behaviour</li><li>Own and manage real-time trading risk, including exposure monitoring, liability controls, and disciplined decision-making across concurrent events</li><li>Collaborate with engineering on trading and pricing infrastructure, including API integrations, automated monitoring, alerting, anomaly detection, and execution tooling</li><li>Work closely with Sports Trading teams to interpret breaking news, lineups, injuries, team news, and other event-specific developments to ensure timely and accurate price updates</li><li>Identify model discrepancies, edge cases, and structural inefficiencies in pricing workflows, escalating and documenting findings for Data Science and Data Engineering teams</li><li>Help evaluate market opportunities, prioritise resources across sports and competitions, and improve operational processes as the trading function scales</li><li>Detect sharp or informative market activity and ensure useful signals are fed back into Swish’s proprietary models and pricing systems</li><li>Communicate effectively with internal Sports Trading teams responsible for maintaining and improving our core sportsbook pricing models</li></ul><h5>Requirements</h5><ul><li>Bachelor’s degree or higher in a quantitative or analytical discipline (Mathematics, Statistics, Computer Science, Economics, Engineering, Quantitative Finance, or similar), or equivalent practical experience</li><li>Strong grounding in probability, statistics, and expected value, with the ability to reason clearly about fair price, uncertainty, and risk</li><li>Hands-on experience in sports trading, sports betting, exchange-style environments, market-making, quantitative trading, or other closely related domains where fast price formation and disciplined execution matter</li><li>Strong understanding of sports betting fundamentals, including odds formats (decimal, fractional, American), implied probability conversion, expected value, and closing line value</li><li>Demonstrated ability to make high-quality decisions under time pressure with incomplete information during live events</li><li>Comfortable working autonomously across global event schedules, including weekends and major tournament periods</li><li>Fluent in English, written and spoken, with clear communication skills in a distributed and asynchronous team environment</li></ul><h5>Preferred (but not essential)</h5><ul><li>Track record of building and backtesting quantitative models using real historical data; GitHub, notebooks, or demonstrable analytical work is highly valued</li><li>Deep domain knowledge across high-turnover sporting verticals such as NBA, NFL, and Soccer</li><li>Understanding of relational database systems (MySQL or equivalent) for analysis of prices, outcomes, and trading decisions</li><li>Familiarity with market microstructure concepts such as adverse selection, inventory risk, liquidity dynamics, queue positioning, or execution quality</li><li>Experience using Python for quantitative research, exploratory data analysis, prototyping, or model improvement</li><li>Experience using modern AI tools to accelerate analysis, research, and modelling workflows</li></ul><h6>Why Join</h6>This is an opportunity to play a meaningful role in a growing and well-resourced sports trading operation. The successful candidate will help shape process, tooling, and decision-making within a team focused on high-quality pricing, efficient execution, and long-term product excellence across multiple sports verticals.<h6>Swish Analytics is an Equal Opportunity Employer. All candidates who meet the qualifications will be considered without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, genetic, military, veteran status, marital status, or any other characteristic protected by law. The position responsibilities are not limited to the responsibilities outlined above and are subject to change. At the employer’s discretion, this position may require successful completion of background and reference checks.</h6>

Swish Analytics

Trading Analyst

Analysis Skills

Application Programming Interface (API)

Artificial Intelligence (AI)

Benchmarking

Calibration

Communication Skills

Computer Science

Data Analysis

Data Science

Database Technology

Documentation

Economics

English Language

Establish Priorities

Financial Mathematics

GitHub

Liquidity

Machine Tool

Market Analysis

Market Tracking

Mathematics

MySQL

News Reporting

Operational Improvement

Operations Processes

Pricing

Process Improvement

Product Pricing

Prototyping

Python Programming/Scripting Language

Quality Management

Quantitative Analysis

Quantitative Research

Relational Databases (RDBMS)

Risk

Risk Management

Sales Qualification

Soccer

Sports

Sportsbook

Startup

Statistical Modeling

Statistics

Team Player

Test Plan/Schedule

Time Management

Trading Systems

Teamtailor

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Director of Trade MarketingWX

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