This position requires a strategic mindset with strong business acumen, excellent communication, and marketing skills, coupled with an understanding of the customer and buyer personas, key target markets, channel partners, the regulatory landscape including FDA rules and regulations, and the competitive landscape. The BDM will identify and interpret market signals, engage potential and existing customers to understand their needs and jobs to be done, assess competitive dynamics, and translate these insights into segment strategies, product positioning, sales enablement, and market-focused content.