li>Email Content Strategy & Editorial Leadership: Ability to lead content planning, writing/editing, and message governance across brand storytelling, operational updates, and calls-to-action-ensuring clarity, consistency, and relevance for agents. Salesforce Marketing Cloud (SFMC): Proficiency using SFMC to build, QA, schedule, deploy, and report on agent-facing communications; able to partner with a Salesforce Administrator on configuration, maintenance, data, and enhancements.