4-7 years of experience in brand strategy, integrated marketing, or consumer insights, ideally at a challenger consumer brand or agency that specializes in one Bachelors degree in Marketing, Communications, or a related field, or equivalent experience Deep understanding of the millennial male consumer: his identity, his culture, the things he loves, and how he engages with brands Proven ability to lead campaign ideation, with a demonstrated track record of building marketing programs from strategy through execution for a male consumer brand Strong cross-channel instincts across organic social, earned media, creator, and paid marketing A genuine feel for culture: you know what is happening in sport, outdoor, fitness, and mens lifestyle before it is mainstream Excellent communicator and collaborator who can make a strong case for an idea and makes the people around them better Comfortable in a fast-moving environment where you are building and executing simultaneously. Lead ideation for integrated marketing campaigns, bringing a sharp consumer POV into the room from the beginning, not after the brief is written Partner with Integrated Marketing, Paid Media, Creator Marketing, and PR to develop strategies that work across channels, not siloed executions bolted together Build the strategic architecture for how campaigns come to life: who we work with, what content we make, which moments we activate on, and how we measure success Contribute to integrated campaign briefs so strategy is built in from the start, not connected after the fact.