IT professionals, marketing/product managers, Clevel executives) to develop rapport and deliver complex solutions • Communicates and implements a Participation Planning Process or all accounts • Independently leads performance and strategy presentations • Solves client problems and uses conflict management skills within a professional environment Page 2 of 2 • Manages strategy development and execution for complex marketing analysis fields, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives • Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction • Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members • Conducts performance reviews and career path plans for direct reports • Establishes expectations and goals for team on performance marketing thought leadership • Provide cross media planning training for their direct reports • Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group • Contributes to blog, newsletter, training forums and/or task forces • Guide teams in improving performance through advanced optimization capabilities, techniques from each platform, be SME in AI-enhanced campaign management and optimization capabilities, while applying sound strategic judgment Qualifications • B.A. • Develops, manages, and monitors client P&L's for assigned accounts • Implement well-rounded media planning • Introduces Process Development Input, Quality Assurance and Best Practices Input • Works with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients • Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business • Prepares and presents annual financial plans and human resources plans • Develops and fosters account relationships.