Maintain accurate CRM documentation including visit notes, updated contacts, account changes, follow-up actions, and use social media to actively grow brand awareness, promote company values, and enhance visibility with customers, employees, industry partners, and candidates. Develop and execute strategic sales and territory plans that prioritize high-impact accounts, identify new opportunities, balance customer visits with follow-ups, and drive achievement of territory goals such as pounds sold, customer growth, and year-over-year revenue.