Responsibilities Develop and execute regional sales strategies to grow revenue, expand market share, and support company growth objectives Manage, coach, and support sales representatives, distributors, and independent agents to improve sales performance and customer coverage Build and maintain strong relationships with distributors, utilities, contractors, municipalities, industrial customers, and end users Maintain and grow existing key customer and distributor relationships while identifying opportunities to increase sales and market penetration Identify new business opportunities, target accounts, and market segments within the utility, telecommunications, construction, forestry, municipal, and industrial markets Promote DICKE Safety’s product lines by conducting product presentations, training sessions, demonstrations, and customer meetings Work closely with internal teams, including customer service, operations, engineering, and management, to ensure customer needs are understood and supported Monitor market trends, competitor activity, customer feedback, and industry developments to help guide sales strategy and product positioning Prepare sales forecasts, territory plans, pipeline updates, call reports, and other performance metrics as required Represent the company at trade shows, industry events, distributor meetings, and customer visits to strengthen brand awareness and generate new opportunities Support pricing discussions, quotations, contract opportunities, and negotiations while maintaining profitability and long-term customer value Travel regularly throughout the assigned region to meet with customers, distributors, sales representatives, and industry partners Qualifications 5 years of sales experience, or 3 years of sales management experience Proven ability to develop territory plans, manage sales pipelines, and meet or exceed revenue and margin targets Experience in manufacturing sales; preferably within the safety products, utility equipment, traffic safety, industrial tools, construction, or other related industries Strong business development skills with the ability to identify, pursue, and close new customer and market opportunities Strong leadership, coaching, team development, and cross-functional collaboration skills Excellent negotiation, communication, presentation, and relationship-building skills Self-motivated, organized, and capable of working independently while maintaining regular communication with internal teams and leadership Ability and willingness to travel regularly (approximately 30%-50%) Valid driver’s license and/or access to reliable transportation required Proficient with Microsoft Office and CRM/ERP software Bachelor’s degree in Business, Marketing, Engineering, or related field preferred; equivalent industry experience will be considered Salary Range $95,000 - $120,000 The salary range for this position reflects the minimum and maximum compensation for the Regional Sales Manager position. Its product lines include roll-up signs, portable stands for roll-up and rigid signs, Fold & Roll® systems, stop/slow paddles, warning and sequential lights, high-visibility apparel, flags, equipment bags and storage products, temporary traffic-control manuals and resources, ladder-stabilizing equipment, utility products, and related safety accessories.