You'll own the brand budget and, in close partnership with the CEO and CMO on overall financial targets, help connect brand investment to outcomes that matter: revenue growth, retail velocity, and a community that actually grows because it actually trusts us. Develop and maintain strong retailer relationships, staying close to trade priorities, visual merchandising execution, and key retail moments — launches, in-store activations, counter experiences — to ensure flawless, on-brand execution at the shelf.