Retail Innovation & Strategy: Lead the retail store innovation strategy and pipeline (anchored in data/insights, in partnership with Merchandise and R&D), bringing the M&M’S global brand strategy to life through compelling, store-first immersive experiences. The key objectives are to drive sustained traffic, deepen consumers’ connections to the brand, drive broader shareability and impact, and establish M&M’S stores as must-visit destinations for both local consumers and global visitors alike.