Westlake Village, CA30+ days ago
li>Analytics Tools & Systems Development - Develop and oversee marketing analytics tools and systems tools (e.g., Gurobi, Hubspot, GTM, Google Analytics, Salesforce) that enable data-driven decisions, aligning capital markets operations with broader business strategies to drive profitability and effectiveness. Day-to-Day Responsibilities include, but not limited to:
- Model Development & Forecasting - Design, develop, and maintain unified models to track and monitor Marketing performance, including website traffic, campaign conversion rates, paid search ads, paid social ads, direct mail and other digital marketing channels.