location_0_addressRegionName

location_0_addressCountryName

OFFSITE

UNKNOWN

jobPosting hiringOrganization as json hashed.

ADAPTED_NOW

YEAR

Advertising

The role requires a blend of strategic oversight and hands-on campaign management, with direct leadership of a five-person media team and strong support from cross-functional partners—including account management, in-house creative, copywriting, photography, and videography. This role will also play a key part in client strategy sessions and new business presentations, working closely with account leads and agency leadership.

KBSkills

ACTIVE

Head of Digital Advertising job at Backbone Talent. Virginia Beach, VA.Head of Digital Advertising (Creative Agency)Company: My Client (Confidential)Location: Virginia Beach, VA (On-Site)Type: Full-timeAbout the Company[My Client] is a full-service creative and advertising agency based in Virginia Beach. Founded in 1978, [My Client] is independently owned and known for its team of creative thinkers, problem solvers, storytellers, digital gurus, and strategic minds. Their collaborative culture fosters both individual and company growth, creating an environment where great ideas thrive. With deep roots in the community and a results-driven approach, [My Client] helps brands grow by aligning strategy, creativity, and media execution—all under one roof.About the RoleMy client is looking for a Head of Digital Advertising to lead the planning and execution of paid media strategies across paid search and social channels including Google, YouTube, and Meta. The role requires a blend of strategic oversight and hands-on campaign management, with direct leadership of a five-person media team and strong support from cross-functional partners—including account management, in-house creative, copywriting, photography, and videography.The ideal candidate will have a solid understanding of platform capabilities, performance metrics, and how to collaborate effectively with creative teams. This role will also play a key part in client strategy sessions and new business presentations, working closely with account leads and agency leadership. The position reports directly to the President.What You'll Do (Responsibilities)<ul><li>Lead paid media strategy and execution across Google and Meta platforms</li><li>Manage a team of five paid media specialists (SEM + Paid Social)</li><li>Oversee campaign budgets, performance forecasting, pacing, and optimizations</li><li>Contribute to hands-on media buying and campaign management as needed</li><li>Partner with creative teams for messaging and content strategies</li><li>Present campaign strategies, results, and recommendations to clients and in new business meetings</li><li>Ensure campaigns are performance-driven and aligned with client goals through continuous testing, learning, and reporting</li></ul>What We're Looking For (Requirements)<ul><li>5+ years of experience in paid media and digital advertising, with a focus on Google and Meta platforms</li><li>Experience managing direct reports and developing high-performing teams</li><li>Strong working knowledge of Google Ads, Meta Ads, and analytics tools .</li><li>Ability to balance strategic planning with hands-on campaign execution</li><li>Comfortable with client-facing work, including presenting strategy and performance insights</li><li>Strong collaboration, communication, and problem-solving skills</li><li>Ability to work on-site in Virginia Beach, VA</li></ul>*Preferred: Agency experience and Google/Meta certificationsWhat Makes this Opportunity A Dream Job?<ul><li>Creative Culture, Proven Results – Work at an agency where ideas thrive and results matter</li><li>Independently Owned, Deeply Rooted – Join a legacy agency with modern thinking and long-term stability</li><li>All Under One Roof – Strategy, creative, and media in one collaborative environment</li><li>Growth-Focused Leadership – You’ll report directly to the President and have influence across client and team initiative.</li></ul>*Disclaimer / About Backbone Talent: Backbone Talent is a recruiting agency that partners with high-growth brands to help them find and hire top-performing talent. This is a permanent placement opportunity with one of our clients. Candidates will be considered for full-time, direct hire employment with the hiring company. All inquiries are kept confidential.#J-18808-Ljbffr

Backbone Talent

Head of Digital Advertising at Backbone Talent Virginia Beach, VA

Advertising Agencies

Advertising Creative

Alliance/Partner Marketing

Budget Management

Campaigns

Communication Skills

Consumer Branding

Copy Writing

Cross-Functional

Customer Relations

Forecasting

Leadership

Media Buying and Planning

Media Campaigns

People Management

Performance Metrics

Photography

Problem Solving Skills

Procurement Management

Recruiting/Staffing Agency

Sales Management

Search Engine Marketing (SEM)

Strategic Planning

Team Lead/Manager

Team Player

Video Production

YouTube

JobLeads

Director Sales

You'll connect with local businesses, creative agencies, surf and music communities, event planners, and cultural connectors to build relationships that drive bookings - both individual and group. You'll work closely with the GM and small leadership team to shape our positioning, open new markets, and keep the lodge buzzing - always in rhythm with our brand and our guests.

YOUR NEXT DESTINATION AWAITS! Position: Director of Sales (or Sales Manager)Department: SalesReports To: General Manager Who We AreCurrent Surf Lodge is a small hotel with a big sense of place, designed for creative travelers, surf aficionados, and memory-making families. Steps from the waves and rhythm of Atlantic Park, we bring together surf, sound, and soul. Our vibe is elevated but effortless - where great coffee, good music, and a community spirit matter as much as revenue goals.The RoleYou won't find a lot of corporate jargon here. We're looking for someone who knows the art of selling but can do it in a way that feels neighborly, creative, and natural. Someone who doesn't mind trading a suit for well-worn sneakers, but who understands what it takes to drive results.As Director of Sales (or Sales Manager, depending on experience), you'll be the face and the energy behind our sales effort. You'll connect with local businesses, creative agencies, surf and music communities, event planners, and cultural connectors to build relationships that drive bookings - both individual and group.You'll work closely with the GM and small leadership team to shape our positioning, open new markets, and keep the lodge buzzing - always in rhythm with our brand and our guests. What You'll Do<ul><li>Build authentic relationships with local, regional, and national partners that align with our brand ethos.</li><li>Generate and convert leads across key segments: leisure, lifestyle, group, corporate, and creative events.</li><li>Lead outreach to agencies, brands, and affinity groups who'll love what we're building.</li><li>Collaborate with marketing to craft campaigns that resonate with our audiences.</li><li>Manage inventory, rate strategies, and forecasting - with creativity and data in balance.</li><li>Represent the property at community events, trade shows, and networking gatherings (with personality, not pretense).</li><li>Monitor trends in hospitality, surf, music, and culture - staying one step ahead.</li><li>Cultivate long-term loyalty - guests return again and again when they feel connected.</li><li>Keep sales reporting on point and aligned with business goals - yes, there's still some Excel involved.</li><li>Partner with our GM and ownership on brand evolution, programming, and guest experience strategy.</li><li>Help shape the vibe - through presence, positivity, and passion for hospitality.</li></ul> Who You Are<ul><li>3-5+ years in hotel sales or lifestyle sales (Director or Manager level, depending on experience).</li><li>Natural relationship builder - authentic, warm, confident.</li><li>Strong knowledge of the local market and drive-to leisure markets.</li><li>A good ear - you listen, learn, and lead with curiosity.</li><li>Effective communicator - written and verbal.</li><li>Creative and resourceful - you see opportunity, not obstacles.</li><li>Comfortable with systems - revenue management, reporting, CRM, Office tools, etc.</li><li>Flexible, adaptable - you know boutique hotels are hands-on, never cookie-cutter.</li><li>Understands the rhythm of hospitality - including weekends and events.</li><li>Reliable transportation and valid license required for local outreach.</li></ul> Perks of the Role<ul><li>Opportunity to help launch and grow one of Virginia Beach's most exciting new hospitality brands.</li><li>Small team, big vision - your ideas matter here.</li><li>No corporate bureaucracy - we move fast, with heart.</li><li>Dynamic work environment - connected to surf culture, music, design, and local community.</li><li>Discounts on stays, merch, and experiences.</li><li>And of course - coffee, playlists, and ocean vibes.</li></ul> The Fine PrintThis is a full-time, salaried position based in Virginia Beach. Some weekends, evenings, and offsite work required - because sales isn't 9 to 5, and neither is great hospitality. What you can expect from us:Medical/Dental/Vision, 401K, Company paid short- and long-term disability insurance, Company paid life insurance, Travel discounts, Merit increases, Years of Service Awards, Employee Assistance Program, Advancement Opportunities, Paid holidays, Tuition reimbursement, Referral Bonus-work with your friends! Multiple incentive bonuses! And much more! #J-18808-Ljbffr

Commonwealth Lodging Management, LLC

Director of Sales- New Property

Customer Relationship Management (CRM) Systems

Event Management

Inventory Management

Lead Generation

Marketing Campaign

Memory Hardware

Music

Revenue/Sales Reporting

Sales

Systems Administration/Management

Trade Shows

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The Best Volunteer Marketing Jobs in Portsmouth, VA | Monster