Cultivates positive relationships with the University community, external vendors, and internal departments (Media, Tickets, Facilities, and Sponsorships) to enhance in-game promotions and reinforce the department''s mission, while actively participating on committees, researching industry best practices via surveys, and pursuing continuous professional development for self and staff. Trains and mentors student interns, graduate assistants, and student workers, while directly coordinating and improving student spirit groups (including the Marching 97, cheer, dance, Pep Band, and Clutch performers) and leading situational problem-solving to resolve issues.