Execute campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.). The Digital Paid Media Analyst is responsible for supporting strategic implementation and optimization of our paid digital efforts and campaigns across various marketing channels including paid search, paid social, programmatic display, online video and more across a suite of Travel & Leisure Co. brands.