Manage the performance and economics of digital sales channels by establishing and monitoring key performance indicators and identifying opportunities to improve sales, transactions, conversion, average order value, customer adoption, repeat usage, order accuracy, profitability, commissions, fees, costs, and service levels. Work closely with Operations, Commercialization, FEM leadership, and store teams to establish and continuously improve store-level processes supporting digital ordering, including order fulfillment, pickup procedures, store readiness, equipment, signage, customer handoff, and onsite execution and training.