This role designs and governs segmentation, automation, lead management, and nurture practices across MCAE and Salesforce CRM, while partnering with data and technology teams to activate trusted audience data from Salesforce Data 360, Snowflake, and other enterprise sources. Qualifications REQUIRED QUALIFICATIONS • 5+ years of relevant CRM, marketing automation, campaign operations, demand generation, or lifecycle marketing experience, including 3+ years of hands-on Salesforce Marketing Cloud Account Engagement administration and campaign execution.