This may include: impact measurement of new products or features via normalization techniques, optimization of business processes through robust A/B testing, clustering or segmentation of customers to identify opportunities of differentiated treatment, deep dive analyses to understand drivers of key business trends, identification of customer sentiment drivers through natural language processing (NLP) of verbatim responses to Net Promotor System (NPS) surveys and development of frameworks to drive upsell strategy for existing customers by balancing business priorities with customer activity. Manages team(s) that retrieve, analyze and summarize business, operations, employee, customer and/or economic data in order to develop business intelligence, optimize effectiveness, predict business outcomes and decision-making purposes.