As a key member of the U.S. Marketing Leadership Team, the VP serves as the primary marketing lead for both brands, partnering closely with Global Brandholders, Sales, E-Commerce, Education, Creative, Consumer Insights, Finance, Supply Chain, and retailer partners to deliver best-in-class consumer experiences and business results. This role oversees brand strategy, consumer engagement, integrated marketing, media, influencer partnerships, retail marketing, launch planning, and cross-functional business leadership to drive brand growth, market share, and profitability.