Ability to represent WEOKIE professionally, interact effectively and deliver engaging presentations to various audiences, including members, business‐partners, and employees ‐ articulate the Credit Union movement, the WEOKIE difference, the WEOKIE brand, and the benefits of WEOKIE products and services that result in deeper and more meaningful relationships. Relationship Building Skills: Develops new business, identifies and sells to customer needs, translates product features to benefits, has good listening skills, is sensitive to customers, delivers effective presentations, negotiates well, uses closing skills appropriately, develops sales skills.