Select, orient, train, coach and develop branch sales managers and support staff* Deliver superior growth and profit by meeting or exceeding annual sales targets in volume, profit, cost, productivity and market share across the market* Ensure outstanding customer service to customers and clients* Completes annual strategic / tactical planning with leadership team to drive growth, market share, revenue, sales force growth and productivity, targeted market penetration, customer retention and profit* Ensure origination of high quality loans, operation of efficient and profitable branches in advantageous market locations* Lead all budgets and re-forecast activities for the market and effectively manage the Profit and Loss Statement* Champion effective partnerships between sales and operations throughout the market, including ensuring cost-effective support of the loan process* Understand, communicate and manage risk and compliance. Set strategic direction and execution of new business development, market growth, and program management for the assigned market, including partnership support model* Engage and influence stakeholders, internal partners, and peers associated with the Mortgage Retail Sales functional area or who are affected by its outcomes* Determine appropriate strategy and actions of Mortgage Retail Sales team to meet moderate to high-risk deliverables* Interpret and develop policies and procedures for functional areas with moderate complexity within scope of responsibility* Collaborate with and influence all levels of professionals, including experienced managers, as well as interact directly with external customers* Manage allocation of people and financial resources for Mortgage Retail Sales* Develop and guide a culture of talent development to meet business objectives and strategy* Responsible for all aspects of sales, quality, profitability, risk, the customer experience and employee development.