Generate inquiries and move-ins by developing and maintaining relationships with and independently developing strategies to promote the community to targeted referral sources, including but not limited to health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, appropriate special interest groups, local civic groups/leaders and other community contacts. The Sales Director is responsible for achieving and exceeding the community’s monthly and quarterly revenue/sales targets through effective promotion, developing and leading the community’s internal and external marketing efforts, and building the community’s strategic relationships with various referral sources to produce highly qualified inquiries.