We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our team spans User Acquisition, Product Marketing, Analytics, Creative Strategy, and Publishing, and we partner closely with internal game studios, brand teams, analytics, creative, product, engineering, and external partners to deliver engaging player experiences while driving sustainable business growth.