8+ years in analytics, data science, or marketing measurement, starting as a practitioner analyst with strong business instincts, and including several years leading lean, technical data teams of analysts and data or analytics engineers, with credibility on pipeline, modeling, and data-quality tradeoffs. Own the read on marketing investment: Partner with our VP, Omnichannel Media to plan, test, and optimize the full media budget; you own the measurement ecosystem across MMM, attribution, geo-lift, and incrementality, including what upper-funnel investment is buying in reach and household penetration.