Account Management: • Collaborate with Channel Partners (Dealers, Resellers) to prioritize regular engagement with Top 100, end-users in territory • Meet in-person or virtual with customers, as required, to drive business • Conduct QBRs with customers (Quarterly Business Reviews) • Develop robust vertical & horizontal customer relationships for the purpose of retaining and expanding Brother's portfolio of products and services • Represent Brother and participate in relevant market events, including but not limited to: customer trade shows, technology seminars, and industry association meetings • Communicate end customer needs, work flows and applications to Product Marketing, Engineering, Business Development and Sales Operations teams, with the purpose of formulating specific solution deliveries and increasing Brother partnership value. • Sales Strategy Development: • Develop annual & quarterly market and customer business plans/strategies for the territory, utilizing specific KPI objectives and reporting measures that support sales quota achievement rates, as well as needed pivoting actions • Proactively identify customer service needs and pain points and align them with the right mix of Brother printing, scanning, and labeling solutions • Serve as the end-customer liaison with internal & external cross-functional sales teams (Distribution, Dealers, Resellers) within the territory, to present a "One Brother" sales approach.