Brand Guidelines & Governance: Create, implement, and enforce comprehensive brand guidelines across all touchpoints, including packaging, product cards, websites, marketplaces A+ content, social media, POS & trade materials, dealer branding, merchandising, animation, and visual collages. Brand Strategy Development & Execution: Participate in the development, evolution, and execution of brand strategy, including brand vision, mission, value proposition, target audience definition, positioning, USP, tone of voice, and brand storytelling.