Which of These 10 Types of Marketing Jobs Is Your Best Fit?
Marketing jobs have a variety of titles and involve many different activities. But they all have one goal: to capture the attention of consumers and motivate them to buy now.
Ask 10 people what marketing is, and you’re likely to get 10 different answers. To an art director, it’s advertising. For someone who works in web marketing, it might be user experience. E-commerce experts are likely to say email. And every one of them is correct! The one thing all types of marketing jobs have in common is using communication and creativity to attract potential customers’ attention and ultimately lead them to buy a product or service.
Depending on your focus, interests and skills, you might be an ideal candidate for one or more of these 10 types of marketing jobs.
What you’d do: Advertising managers plan ad campaigns, working in an agency for a variety of clients or for one company. Depending on the size of your organization, you may create ads and promotional materials yourself or work with a creative department of writers and designers.
What you’d need: Most advertising jobs require a bachelor’s degree in communications, marketing, market research, or business. View a sample advertising manager resume here.
What you’d make: The median salary for an advertising manager is $73,141.
Find advertising jobs on Monster.
Event Marketing Planner
What you’d do: If you are highly creative and never miss a detail, you might excel in one of the more fast-paced types of marketing jobs: event marketing. You would organize your company’s presence at conventions and trade shows or create your own events, such as a store opening or product launch. Setting schedules, creating themes and promotional materials, and making travel and transportation arrangements are just some of the responsibilities of an event planner.
What you’d need: Marketing event planners generally have a bachelor’s degree in a marketing-related area. Experience in food and beverage, hotels, or travel can be very helpful.
What you’d make: $46,031 is the median salary for an event marketing planner.
Find event marketing jobs on Monster.
What you’d do: As soon as the word “Google” became a verb (“Let me Google that…”), new types of marketing jobs were created. Search Engine Optimization (SEO) specialists are experts in the algorithms that search engines use to rank information. They monitor the traffic to their websites, research keywords, and make sure their website’s content gets indexed by search engines.
What you’d need: SEO specialists typically have a bachelor’s degree in marketing or a related area. It’s helpful for them to have some experience in HTML and CSS programming and to know how to use SEO software like SEMRush or Google Analytics.
What you’d make: $61,774 is the median salary for an SEO Specialist.
Find SEO specialist jobs on Monster.
Social Media Specialist
What you’d do: Using social media is one of the fastest ways to get a message out. But before a social media specialist starts posting, tweeting, or TikTok-ing, they set a strategy for messaging and images. Success in social media is measured by how many times a post is liked, shared, or clicked through to a webpage.
What you’d need: Social media specialists typically require a bachelor’s degree in a business- or communications-related area. You should have experience using all the common social media platforms. View a sample resume for a social media manager.
What you’d make: $43,735 is the median salary for a social media specialist.
Find social media jobs on Monster.
User Interface/Experience (UI/UX) Designer
What you’d do: You might not notice when a website or an app is easy to use. But you will recognize, and perhaps abandon, one that makes it hard to find what you need. As a UI/UX designer, your job is to make sure users have the best possible experience when they use a website or app. You’ll research user activity and collaborate with tech and product teams to make things work smoothly.
What you’d need: UX/UI designers can start their careers with a two-year degree, although some may have bachelor’s or master’s degrees in computer science, design, and even psychology. You can find specialized training and bootcamps to get you up-to-speed with programming and interactive design. View a sample UX designer resume here.
What you’d make: $86,247 is the median salary for a user interface/user experience designer.
Find user interface/experience jobs on Monster.
What you’d do: Combine the skills of a social media specialist with an event planner and an influencer, and you’ve got the basics of one of the most in-demand types of marketing jobs. As a brand ambassador, you might plan or attend events, answer questions on product review pages, or post information on social media and blogs.
What you’d need: Some companies will hire brand ambassadors right out of high school or employ students on college campuses. Others prefer candidates with college degrees. You’ll need experience posting on social media or as an influencer, with good interpersonal and written communication skills.
What you’d make: $34,917 is the median salary for a brand ambassador.
Find brand ambassador jobs on Monster.
Web Content Producer
What you’d do: Go to any website, and what you see and hear has been planned, developed, and sometimes created by a web content producer. This includes written content, images, videos, animation, and other components meant to catch your attention and keep you on the site.
What you’d need: A college degree in writing or graphic design prepares you for a career as a web content producer. Picking up skills in HTML, CSS, and content management systems is a plus.
What you’d make: $60,726 is the median salary for a web content producer.
Find web content producer jobs on Monster.
E-Commerce Marketing Manager
What you’d do: E-Commerce websites sell products directly to consumers. An e-commerce marketing manager’s job is to use marketing tactics to attract customers who make online purchases. They also monitor web activity and analyze traffic to evaluate and adjust the website for optimal sales.
What you’d need: A degree in marketing, business, or IT is a good foundation for a role in e-commerce.
What you’d make: $67,721 is the median salary for an e-commerce manager.
Find e-commerce jobs on Monster.
Email Marketing Specialist
What you’d do: Depending on the size of the organization, an email marketing manager might do everything from writing email copy to setting up an email campaign strategy and calendar. You might also use software to maintain email address lists, automate sending emails, and measure how many emails have been opened and how many people clicked through to visit your website or make a purchase.
What you’d need: Most employers will require a bachelor’s degree in marketing, advertising, communications. Classwork in statistics and business is a plus.
What you’d make: $54,584 is the median salary for an email marketing specialist.
Find email marketing jobs on Monster.
Market Research Analyst
What you’d do: A market research analyst studies consumer behavior, market conditions, competition, and other data to get a clear view of the market for their product or service. They interpret this data so marketing and management can create strategies and campaigns to reach their customers.
What you’d need: Organizations typically fill market research analyst jobs with those who have at least a bachelor’s degree in market research, business, or social science. Certification is not required for these types of marketing jobs, but analysts can show their competence by passing a test administered by the Marketing Research Association to receive an Insights Professional Certification (IPC).
What you’d make: $67,270 is the median salary for a market research analyst.
Find market research analyst jobs on Monster.
Monster Can Help You Explore All Types of Marketing Jobs
If you’re interested in a marketing career, click on any of the links in this article to see what jobs are available. You can also create a Monster profile that will put your resume in front of employers and recruiters looking to fill marketing positions. You’ll also receive job alerts from us based on your background and career goals. You bring the marketable resume, and we’ll provide the platform for your own personal job search campaign.