Resume 101: How to use keywords
Can your resume pass a recruiter’s test? What about a robot’s? Use the right keywords and send your resume to the front of the stack.
When you think “keywords,” you probably think “SEO” (search engine optimization)—and you’re right. Keywords are search terms that help people find what they’re looking for online. But in the job search world, they help recruiters find you!
Just like smart websites use the right keywords to make sure people find them in Google or other search engines, smart job seekers sprinkle keywords throughout a resume to make sure their resume is found when a recruiter searches for a specific job candidate, or someone with very specific skills.
Recruiters use software that processes and sorts resumes (applicant tracking systems) to find you—and those ATS “robots” use keywords to do their job.
So how do you know what keywords to use? And what’s the best way use them without it looking like keywords just vomited all over the page (or screen)?
These five tips will get you ready to revamp your resume, so you’ll have a much better chance of getting found—for the right job.
Use the job ad as your guide
The first place to find keywords to use in your resume is the job ad. If they say they’re looking for an experienced professional who can manage a sales pipeline, use that phrase “manage a sales pipeline” (assuming you have done that before!) Use words and phrases directly from the job description to tailor your resume to a specific job.
Be as specific as you can
Recruiters need do know exactly what you’ve done, so words like “marketing” and “accounting” are too broad. Get specific because recruiters will search using specific terms, not always general ones. They need to know who you are and what you can offer. Maybe try keywords like “head of market research,” “digital media recruiter” or “accounts receivable.”
Sprinkle keywords throughout
Keywords should be used throughout your resume, and not just in the skills section. If you do include a keyword in your skills section, make sure that skill shows up elsewhere. Using a keyword only once can be a red flag.
Add them to your current and target job titles, location, summary and experience, plus any professional licenses you may have.
Use keywords in context
Don’t just group all of your keywords into a list. Provide context. Use the keyword as a lead to an achievement. For example, a social media savvy job seeker might say, Instagram: Leveraged social media to market company brand, increasing followers by 10,000.
Don’t go overboard
At the same time, don’t be an over-achiever trying to cram as many keywords as possible into your resume. Remember, once your resume gets past the computer, a human will eventually be grading it.
Check your spelling
Those applicant tracking systems are pretty smart—but they can’t find misspelled words, so make sure to check your spelling extra-carefully before hitting “submit.”