What does a social media manager do?

These valuable workers create an infectious online personality and inject your brand into the most valuable time of all: procrastination time.

What does a social media manager do?

Audience engagement is one of your goals.

A social media manager is basically the person who represents your company on social media. They are in charge of responding to comments and questions posted on social media. Generally speaking, the social media manager is also the person tasked with developing social media strategies and campaigns.

What social media managers do

The role of social media manager can vary slightly from company to company. But generally, they strive to customize strategies for every client on an individual basis. When doing this, they take into consideration factors such as the client’s goals and purposes for being on social media, the demographics their client targets, and the identity of their brand.

Facebook, Instagram

The social media manager also creates the company’s Facebook and Instagram pages, posting and interacting with the content on that outlet. Since businesses are able to post advertisements on Facebook and Instagram, social media managers are also in charge of creating the ads the company will use.

YouTube, Snapchat

Depending on whether or not the client has videos they want posted, the social media manager can create an account for them on YouTube and Snapchat. This account can then be used to share videos and reply to viewers’ comments, and managers can even add videos they create to the client’s playlist.

Twitter, Foursquare, Yelp, and Pinterest

Social media managers use Twitter to follow key leaders in a given industry. They can track metrics on Twitter, and remain aware of any mentions of their client or clients. If reviews of the client are posted on Foursquare or Yelp and then get published on Twitter, the social media manager is in charge of responding to those reviews too. This step is especially important when it comes to managing reputation in the world of social media. Pinterest can also be used by social media managers to post images of a client’s products, especially if there is a strong visual component to what the client does or sells.

Expectations of a social media manager

Great social media managers know a requirement of their job is to stay up to date with all of the latest content that’s posted to Facebook, Twitter, Instagram and other social media sites. They should sift through news feeds for engaging material in the form of blog posts, articles and media to share. Once they find what they want to share, they can plan to have their content posted at specific times during the day.

Social media managers should remain aware of what’s currently trending and look at what’s popularly searched for with regards to keywords and topics. They should take notes on their findings and use them as material for potential blog posts. For instance, a company like Mosquito Magnet might conduct research on keywords such as “insect control” or “mosquito traps” to discover the latest developments in their industry, and then write a blog post based on what they learn from that.

Does your company need a social media manager?

Unless you have a burning passion for social media engagement and you have a decent amount of extra time, you should hire a social media manager for your company.

The question of how much responsibility and freedom you give the delegated social media manager is ultimately up to you and your company. If you already have solid social media strategies in place that could use a little bit of fine-tuning, you can hire someone to supplement what you already have.

Alternatively, if you're starting from scratch and you need someone to direct all of your social media endeavors, a social media manager can do that, too. At the end of the day, they want what you want, which is to get your company the publicity and coverage—and subsequent sales—that you're seeking.

The more great minds you have on your staff, the more your staff will be able to accomplish, so adding a position for a social media manager would certainly be worth consideration. When it comes down to it, if you really want to maximize your social media efforts for all they are worth, you should hire a social media manager and never look back.

You have to earn 'procrastination time'

The three ingredients to measurable online success are: brand ambassadors, the attention economy, and the currency of captivation. Fighting for consumers to open up their wallet is not just about advertising spend any more, it's about creating an infectious online personality, and injecting your brand into the most valuable time of all: procrastination time.

Being a good social media manager is about creativity, about listening more than you talk, about respecting the fact you're just a human looking for other humans to notice what you're doing, and treating the digital world the way you wish everyone would treat you. Want some more tips on how to be great at your job? Join Monster for free today. As a member, you'll get career advice, job search tips, and industry insights to help you stay on the up and up.