We are looking for an AI Search,SEOand SEM Manager - Contract to own Altera’s organic and paid search presence and lead our strategy across the rapidly evolving AI search landscape.

This is a high-impact, cross-functional role at the intersection of marketing, content, web, product, analytics, and growth.

As search behavior evolves, customers are increasingly discovering brands through AI-generated answers, generative search experiences, and LLM-powered assistants. You will help ensure Altera is visible,accurate, and competitive across traditional search results, paid search campaigns, AI Overviews, generative engines, and LLM responses.

WhatYou’llDo

AI Search

• Develop Altera’s strategy across answer engine optimization, generative engine optimization, and AI Overview optimization.

• Optimizecontent for visibility and citation across platforms such as Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.

• Strengthen Altera’s entity authority, structured data, and technical foundations for AI search.

• Define and track emerging metrics, including AI citations, generative share of voice, referral traffic, and assisted conversions.

• Monitor changes in AI search platforms and adapt strategy as the landscape evolves.

SEO

• Own the end-to-end SEO strategy for altera.com and related digital properties.

• Lead technical SEO initiatives, including crawlability, indexation, schema, Core Web Vitals, canonicalization, internal linking, and site architecture.

• Conduct keyword, competitive, and content-gap research toidentifyhigh-value growth opportunities.

• Partner with content and web teams tooptimizeexisting pages and developnew contentthat ranks, engages, and converts.

• Incorporate SEO requirements into website redesigns, content migrations, and product launches.

SEM

• Develop and manage global paid search campaigns across Google Ads, Microsoft Advertising, and other relevant platforms.

• Own campaign planning, keyword strategy, audience targeting, bidding, budgets, ad copy, landing-page alignment, and conversion tracking.

• Optimizeperformance across click-through rate, cost per click, conversion rate, cost per acquisition, return on ad spend, and pipeline contribution.

• Coordinate paid and organic search strategies to maximize visibility and improve efficiency.

• Manage campaign testing, reporting, governance, and agency support as needed.

Analytics and Collaboration

• Build integrated reporting across AI search, SEO, and SEM.

• Translate performance data into clear recommendations for content, web, product marketing, and campaign teams.

• Collaborate with product marketing,brand, engineering, analytics, creative, and regional teams.

• Educate stakeholders on search trends, platform changes, and their impact on Altera’s digital visibility.

• Manage multiple campaigns, workstreams, timelines, and cross-functional dependencies.