B2B Sales Representative

Company Description:The Innova Group is a U.S.-based business consulting and growth firm specializing in strategic sales, marketing, and operational consulting services. The company partners with organizations seeking structured growth through business development, market expansion, and performance optimization. The Innova Group supports clients running multiple campaigns across B2B and B2C channels, tailoring strategies and execution to each client’s specific goals. Core services include business development strategy, direct marketing support, revenue growth planning, and operational consulting, giving team members exposure to a wide range of industries and growth initiatives.

Role Description: The B2B Sales Representative is a full-time, on-site & hybrid-remote role based in Indianapolis, IN. This role is responsible for identifying and qualifying prospective business clients, conducting outreach through calls, emails, and meetings, and managing the sales cycle from initial contact to closing. Daily activities include researching target markets, presenting tailored service offerings, preparing proposals, and maintaining accurate records in CRM tools. The B2B Sales Representative collaborates closely with consulting and marketing teams to align solutions with client needs, supports ongoing account management, and contributes to sales forecasting and pipeline reviews.

Qualifications

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• Strong B2B sales skills, including prospecting, lead qualification, and closing new business opportunities.
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• Experience building and managing a sales pipeline, using CRM tools, and tracking performance metrics.
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• Ability to conduct market research, understand client business models, and identify relevant growth opportunities.
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• Effective communication, presentation, and negotiation skills with stakeholders at multiple levels.
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• Comfort working in a consulting or services environment, coordinating with marketing and operations teams.
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• Demonstrated ability to work on-site, manage time effectively, and prioritize multiple opportunities.
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• Previous experience in B2B sales, business development, or account management; consulting industry experience is a plus.
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• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
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